3 Ways to Prompt Open Models Like Llama and gpt-oss Directly in BigQuery SQL

rseroter · x · 2026-10-23

A walkthrough of calling open-weight models (Gemma, Llama 4, gpt-oss, Mistral Small, HF models) on massive BigQuery tables with a few lines of SQL and zero data movement. Three paths: built-in embeddinggemma-300m via AI.EMBED on BigQuery Slots; serverless MaaS endpoints billed per token; and self-deployed Model Garden/Hugging Face endpoints billed per GPU hour — with auto batching, retries, and SQL-managed endpoints built in.

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