AI surfaces broke SEO ROI modeling — execs must fund content without clear returns
gaganghotra_ · x · 2026-10-23
The author argues that with AI surfaces everywhere, there's no longer any reliable way to model the ROI of creating informational TOFU/MOFU/BOFU pages for SEO. Yet these pages still matter for AI SEO, so non-SEO executives should get comfortable approving SEO content resources without direct ROI modeling — or drop SEO from the company's marketing strategy entirely.
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