Fewer than 1% of Black Friday purchases will be agentic, predicts SEO expert Gagan Ghotra
gaganghotra_ · x · 2026-10-23
Gagan Ghotra predicts that during Black Friday and Cyber Monday, less than 1% of total purchases will happen "agentic" or as direct in-LLM purchases — people will still go to product pages and buy there. A reality check against the current agentic commerce hype.
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