GSC Data: Brand's About Page Gets 5x Homepage Impressions in AI Overviews
lilyraynyc · x · 2026-10-23
SEO expert Lily Ray found in Google Search Console's Gen AI report that an enterprise brand's most-cited page in AI Overviews & AI Mode — with 5x the homepage's impressions — is its comprehensive, human-written "About" page.
Key arguments:
- Instead of building LLM-specific pages (GEO), invest in making company history, expertise, products, and reputation clear and verifiable for humans — that's what LLMs need too
- LLM-specific pages are an easily gameable surface for prompt injection and promotional manipulation aimed at AI agents
- She predicts AI companies will increasingly ignore or discount such pages, with well-intentioned brands as collateral damage
- Google, OpenAI, and Anthropic have never asked for Markdown or LLM-specific versions of content
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