Vercel CEO Guillermo Rauch on taste, 'no random acts of AI' and software factories
soleio · x · 2026-10-22
soleio kicks off Season 3 with a 45-minute interview of Vercel founder and CEO Guillermo Rauch in San Francisco. Rauch, who taught himself English to learn programming growing up in Argentina, created Next.js and other foundational real-time web tech.
Topics covered:
- Why human effort is still underrated, and the designer-in-chief CEO role
- Two bets: software and English (natural-language programming)
- Layout shift and a dragon painted in a single stroke
- 'No random acts of AI' — against bolted-on AI features
- Can agents have taste?
- Software factories and manufacturing agent customers
- Lifemaxxing
Related event: Vercel CEO Guillermo Rauch on Software Factories and Agent Taste(4 posts)→
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