Stop selling to cheapskates: it's 100x easier to win customers who spend $1000 without blinking
kylegawley · x · 2026-10-22
Kyle Gawley tells founders to drop the assumption that everyone wants the cheapest option: talk to real business owners with real problems and real money instead of cheap charlie indie hackers on X. Acquiring a customer who can spend $1000 without question is 100x easier than convincing someone who thinks $20 is expensive.
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