X rolls new ads into replies for Premium+ users; Instacart CEO asks to pay for ad-free
yenkel · x · 2026-10-22
X announced that starting October 28 its new ad experience will occasionally show ads in replies and Explore even for Premium+ subscribers, whose timelines stay ad-free — narrowing the plan's original promise. Instacart CEO Fidji Simo responded: "Bummer. How can I pay to not see ads?"
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