Jessica Hische charged ~$12.5k for a two-day Meta Muse logo sprint — and Instagram designers are furious
floguo · x · 2026-10-22
In a Wired interview, type designer Jessica Hische revealed she charged about $12.5k for a two-day sprint designing the logo for Meta's Muse AI agent — "an amazing amount of money to make in two days, but it's not life-changing."
The disclosure sparked outsized backlash from designers on Instagram over her taking on a Meta AI project. The poster raises the pricing puzzle: beyond time, how do you price the client's scale, your name attached to it, and the backlash risk she actually faced?
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