Adidas Australia mixes hyphens and underscores in URLs, SEO be damned
gaganghotra_ · x · 2026-10-22
SEO practitioner Gagan Ghotra shared a screenshot of the Adidas Australia site, which mixes hyphens and underscores in its URLs (e.g. /men-chunkysneakers), ignoring conventional URL structure best practices entirely.
His takeaway: once a site has enough domain authority, URL structure optimisation stops mattering — Adidas ranks fine either way. A counterintuitive data point for anyone still agonising over hyphen-vs-underscore conventions.
More from Venture
- Astor 2.0 Launches as a Personal Investing Agent, Betting Vertical Beats Horizontal — ycombinator · 2026-10-22
- Meta Beats With $64.61B Revenue, Raises 2026 CapEx Guidance to $135-145B — RihardJarc · 2026-10-22
- Stripe partners with Anthropic to run business payments and refunds inside Claude Duet — jeff_weinstein · 2026-10-22
- How outcome bounties get priced: 20% of $1M enterprise value, half at risk over 8 weeks — curious_vii · 2026-10-22
- Town Raises $108M Series B to Help Teams Operate at the Speed of AI — arampell · 2026-10-22
- 7 prompts to make Claude build LBO models like a $180k investment banking analyst — alex_verem · 2026-10-22