Indie hacker ships 8 email product features in one drop with Opus, shares inbox open-rate data

marclou · x · 2026-10-21

marclou shipped a batch of features to his email/newsletter product: custom fields and tags, first-name personalization, link click stats, embeddable signup forms, full beehiiv import with tags, opens-over-time charts, help center search, and weekly summary emails — all built vibe-coding with Claude Opus.

Screenshots reveal engagement data: half of opens arrive within 8 hours of sending (peak Thursday 5 PM), with 414 opens trickling in after 3 days. Open rates vary sharply by inbox: iCloud 79.5%, Gmail 47.6%, Outlook 37.6%, Proton just 28.9%, with Gmail accounting for 55% of sends. The product also exposes an API and MCP integration for AI assistants.

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