Salesforce to acquire Braze for $5.66B, betting on real-time customer data
emmanuelvivier · x · 2026-10-21
Salesforce has signed a definitive agreement to acquire customer engagement platform Braze at an enterprise value of about $5.66 billion, with Class A holders receiving $47.50 per share in cash.
- Braze's cloud-native, event-streaming architecture handles high-volume B2C engagement across apps, web, email, SMS and WhatsApp, continuously updating customer profiles and powering trillions of messages yearly.
- BrazeAI adds AI optimization across content, offers, channels and timing; Salesforce plans to integrate it with Marketing Cloud, CRM and Data 360, framing the deal as a bet on real-time customer data for AI marketing.
Related event: Salesforce to Acquire Braze for $5.66 Billion(2 posts)→
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