Netflix down ~50% from $569B peak as YouTube runs away with US TV viewing time
asymco · x · 2026-10-21
- Netflix peaked at a $569B market cap in June 2025 and has since fallen roughly 50% to $288B.
- The accompanying chart shows YouTube's share of US TV-viewing time climbing to about 14% and widening its lead, while Netflix flatlines near 7.5% and legacy players like Warner Bros. Discovery and Paramount decline; Amazon inches up.
- Takeaway: viewing time has decisively shifted to YouTube, and markets are repricing Netflix's long-term growth accordingly.
Related event: Netflix Market Value Halves as YouTube Tops US TV Watch Time(2 posts)→
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