Ex-Apple engineer recalls Tim Cook's demo rule: show the product first, tech second
Scobleizer · x · 2026-10-21
Todd Dailey, who once built a real-time translation demo for a senior government official on an iPod touch at Apple, recalls Tim Cook personally asking about his demo — then telling him: always show and explain the Apple product first before the cool underlying tech.
He argues AI companies repeat the same mistake today, talking up models, tooling and hardware while customers are left wondering what the product actually does for them.
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