SEO Week renamed to "Relevance" as the industry pivots from SEO to GEO
VeryWellVersed · x · 2026-10-21
Well-known SEO expert Joost de Valk noted that the industry conference SEO Week has been renamed "Relevance." He traces the terminology shift — SEO → GEO (generative engine optimization) → "relevance engineering" — and quips that while the wordsmithing is nice, relevance has been the core of marketing for a hundred years, and from an SEO perspective the new name is actually less relevant.
The post captures the identity crisis of the SEO industry in the AI search era, as conferences and practitioners race to rebrand around AI-search optimization.
Related event: SEO Week Rebrands as Relevance, Pivoting to AI Search Visibility(3 posts)→
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