Founder let Meta's Muse agent run his app marketing on WhatsApp, 300K+ views
PrajwalTomar_ · x · 2026-10-21
An app founder handed his marketing workflow to Meta's AI agent Muse, talking to it only via WhatsApp; slideshows it helped produce got 300K+ views in 24 hours (1.1M+ over the week, per the article).
His approach: onboard the agent like a new marketing hire rather than writing a giant prompt:
- Give context first: what the app is, who it's for, what content already works
- Set clear rules: never force the app into every post; founder makes the final creative call
- The agent analyzed short-form posts that were already working and broke down why people keep swiping
- It turned the strongest one into a slide-by-slide concept plus variations
- Everything scheduled in Postiz, max 2 posts/day, so the founder just reviews
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