Dev who made $1M+ from apps: killing the $99 lite tier of an $895 product was his best pricing move
kylegawley · x · 2026-10-21
Indie developer Kyle Gawley, promoting his course on acquiring customers, shares a pricing lesson: a $99 lite version of his $895 product created outsized support headaches, so he refunded the single lite customer and removed the tier. Every customer paying $895+ has been easy to serve. His takeaway: being cheap is not an advantage.
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