'Distribution Is the Only Moat Left'—or Just an Excuse for Weak Products?

tech__unicorn · x · 2026-10-20

A pointed take circulating in AI startup circles: "distribution is the only moat left" might be true—but it might also just be what people say when they don't know how to make a product worth distributing.

The implication: rather than blaming growth struggles on distribution moats, founders should ask whether the product itself is good enough to be worth distributing.

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