Meta Muse retention woes: 73% active on day one, only 23% by day 14, Morgan Stanley chart shows
SumitGup · x · 2026-10-20
Analyst discussion flags retention as Meta Muse's big issue: 73% of installs are active on day one but just 23% remain by day 14, per an October 2026 Morgan Stanley chart — a far steeper drop than Instagram, Google or Facebook. Bears note consumer agents have no switching cost; bulls argue the gap could become opportunity if the product improves.
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