Dev defends paid promos: launch events are today's storytelling, not 2008 TechCrunch

damianplayer · x · 2026-10-20

Developer damianplayer weighed in on the controversy around @marclou allegedly being paid by higgsfield, arguing there's nothing wrong with promo as long as it's disclosed. His take: launch-event storytelling is simply how product marketing works now — "a TechCrunch article does not hit the same. This isn't 2008." A snapshot of how AI product launches have shifted from press coverage to creator-driven promotion.

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