The future of CRM isn't a CRM — it's a context engine orchestrating agents
matt_slotnick · x · 2026-10-20
Matt Slotnick argues the future of CRM may not be a CRM at all, but rather a "context engine" that orchestrates agents and people working together. He adds a caveat: anyone claiming to know what that will actually look like is lying. The take reflects a broader industry debate about AI restructuring enterprise software.
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