Studios Want AI to Mint New Franchises, but Pure AI Content Can't Be Copyrighted
WhatTheLJW · x · 2026-10-20
- Hollywood is suing AI companies over IP infringement while privately rushing to use AI to create new characters and franchises.
- The core obstacle is US copyright law: purely AI-generated material generally can't be copyrighted, and the studio business model depends on owning protectable, long-tail IP assets.
- One exec likens copyright to owning a stock — it gains value as demand grows.
- The piece explores emerging workarounds centered on ensuring enough human authorship to secure ownership.
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