Founder pitches VCs via a Mercury SAFE note cold email, flexing a Nita Ambani diploma photo
kingslyj · x · 2026-10-20
@benln highlights a bold cold outreach: instead of a standard pitch deck, a founder pitched his startup directly via a Mercury SAFE note, letting investors commit with a structured instrument from the first email.
@kingslyj amplifies it with a joke about emailing investors a photo of Ambani's wife handing him his diploma — social proof as the hook. A memorable example of unconventional fundraising outreach.
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