CopyAI's first employee: AI-made positioning all sounds identical — use a banned-words list
lmoroney · x · 2026-10-20
Google engineer lmoroney amplified a thread by Blake Emal, CopyAI's first employee, on how AI made positioning harder.
- Every AI startup homepage reads the same — "AI-powered," "Built for modern teams," "Work smarter." Hide the logos and founders couldn't spot their own site, because everyone drafts with the same models and drifts toward the same safe words like "seamless" and "supercharge."
- Buyers describe you by what you replace, not how your product works.
- Practical fixes: keep a banned-words list and check drafts against it; write the one sentence only you can say; cut every word a competitor could copy.
Directly useful for brand and copywriting professionals.
Related event: Ex-CopyAI first hire: AI-generated copy is homogenizing startup branding(2 posts)→
More from Companies & People
- CTO exits blood-testing startup of Elizabeth Holmes' partner, dubbed "Theranos 2.0" — annatonger · 2026-10-23
- Shopify's internal Slack bot River struggled at mobile apps, so engineers made internal ads for it — jevon · 2026-10-23
- Developers blast Apple for gifting review units to influencers while snubbing devs — rudrank · 2026-10-23
- Diamandis digest: Anthropic S-1 commits $75-100B to Public Benefit Fund, FBI nabbed OpenAI engineer — PeterDiamandis · 2026-10-23
- Reporter Jokes About Getting Bangs Over Nervous Anticipation of Anthropic IPO — steph_palazzolo · 2026-10-23
- Arc browser to be sunset on December 22, 2026 — saharshpruthi · 2026-10-23