He tested the viral 'follow GAIL's' property tip with free Land Registry data — and landed Yahoo News press in 4 days
jamesbrooksco · x · 2026-10-20
A property influencer told followers to 'follow GAIL's' bakeries to find where house prices will rise. James Brooks actually ran the numbers: using free HM Land Registry Price Paid Data, he analyzed 10,531 sales around all 205 GAIL's locations, comparing median sold prices two years before vs after each opening — no scraping budget, no paid API, no survey panel. Four days later the project was covered by Yahoo News and other outlets. His playbook: don't invent a topic, test a claim people are already arguing about; journalists love 'we actually ran the numbers.'
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