One dataset = 205 local stories: the PR trick behind the GAIL's Effect
jamesbrooksco · x · 2026-10-20
The key unlock: one dataset = 205 local stories. National desks get pitched 'UK-wide study' all day, but a local paper rarely receives 'your town's house prices rose 9% after the GAIL's opened.' Every bakery got its own page, so every local reporter had a link for their patch.
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