Old-school SEO beats GEO hype: same tactics winning in both search and AI surfaces

gaganghotra_ · x · 2026-10-19

An industry observation: while GEO startups burn through domains with odd tactics, practitioners sticking to classic SEO keep winning on both traditional search and AI surfaces. The post's core argument is that solid old-school SEO fundamentals carry over to the AI-era answer engines better than chasing the GEO hype.

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