Site's CTR fell from 1.63% to 0.53% after AI Overviews launched in France
lilyraynyc · x · 2026-10-19
SEO practitioner Lily Ray reports that a site she works on saw its average CTR in France drop from 1.63% to 0.53%, with clicks down roughly 80%, after Google launched AI Overviews there.
Another concrete data point on how AI answers at the top of search results are eroding organic clicks, posing a systemic threat to content sites and SEO-dependent businesses.
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