Livework founders on keeping brand personality as AI makes services easier to build
uxmag · x · 2026-10-19
Lavrans Løvlie and Ben Reason, co-founders of service design consultancy Livework, explore a question raised by AI: as AI makes it ever easier to build services, how do companies preserve the personality that makes people choose them? The piece looks at brand differentiation in the age of AI agents from a service design perspective.
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