Podcast take: Costco's CTO asks Gartner, not ChatGPT, what software to buy
sloppenheimer · x · 2026-10-19
A quote from the Motz Pod episode: enterprise buyers like a Costco CTO don't ask ChatGPT 'what software should I buy?' — they turn to analysts at Gartner and Forrester. The author calls this the overlooked side of marketing, highlighting how analyst firms still shape enterprise software purchasing decisions in the AI era.
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