Zoho's quiet 20-year ad blitz: India's service-sector answer to 1990s Kia/Hyundai
Afinetheorem · x · 2026-10-19
Joe Weisenthal asks who Zoho's actual market is, given 20 years of airport and taxi ads with zero real-world discourse. Afinetheorem explains: the Chennai-based, export-heavy company sells SaaS that's worse than competitors but much cheaper — India's service-sector version of 1990s Kia/Hyundai. Its site shows Zoho One bundles 50+ apps at per-user pricing and is now pushing agents (Zia Agent Studio, Catalyst 3.0).
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