Better models earn just 20% more developer traffic, down from 69%

emollick · x · 2026-10-19

Per The Information, leading labs face a challenge: better models aren't attracting proportional usage. A 10-point intelligence advantage now yields only 20% more developer traffic, down from 69% in late 2025. Ethan Mollick adds that developers will be a shrinking share of total tokens per OpenAI/Anthropic internal stats, while higher-intelligence models still pay off for long-running, hard-to-verify tasks.

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