Creative work in the AI era: the bottleneck shifts from output to judgment
robertonappe · x · 2026-10-18
Roberto Nappe argues generative AI has broken the equation where creative pay tracked execution speed: the bottleneck is no longer producing variants but deciding what deserves to exist. Citing WEF projections that core job skills will shift by 2030 and OECD's distinction between AI exposure and automation risk, he notes high-skill roles remain hard to replace while junior execution roles compress. Aggregate job displacement hasn't materialized yet—OECD points to digital-skills scarcity as the real bottleneck, hitting newcomers hardest. His advice: figure out which part of your work is craft and which is judgment disguised as craft.
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