AWS Unilaterally Cancels Cloudflare's re:Invent Booth, Handing It Free Spotlight

AccBalanced · x · 2026-10-17

Cloudflare CEO Matthew Prince (@eastdakota) posted that AWS unilaterally cancelled Cloudflare's re:Invent booth, calling it "one of the signs when someone realizes they're losing." He said Cloudflare will still show up and throw "the most fun side events without paying Amazon."

Commentator QuinnyPig noted the replies make it obvious how much developer mindshare Cloudflare holds — AWS's move turned it from "one of hundreds of vendors" into the belle of the ball.

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