AI was supposed to make software cheaper. Incumbents used it to raise prices — then agentic coding evaporated the moat in 5 months

akumar · x · 2026-10-17

The author revisits his July 2025 thesis: SaaS incumbents (GSuite, Microsoft, Slack, Salesforce, LegalZoom) tacked on AI features to justify price hikes for 100% of users when only 1% would use them. He predicted disruption within 5 years — it took 5 months. The price hikes didn't stick and many firms now face existential risk from agentic coding. Software's 90% margins rested on a moat of 'nobody will rebuild a decade of features'; AI compressed that decade into months, so the moat evaporated rather than shrank. He cites BlackBerry's record revenue 3 years post-iPhone and Nokia's self-aware decline memos, and notes his own company Dragonfruit AI has cut prices yearly, concluding: companies charging everyone for AI features few use are living in BlackBerry's best year.

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