Cluely founder Roy Lee's Instagram reels hit 422K views — founders shouldn't ignore the channel

alexmacgregor__ · x · 2026-10-17

Founder alexmacgregor reminds peers not to sleep on Instagram, sharing Cluely founder Roy Lee's (@imroylee) reels grid: topics range from "tech layoffs will get worse in 2027" to "how Cluely makes over 8 figures a year," with view counts from 57K up to 422K per clip, plus posts hiring a full-time content producer.

It's a concrete case of a tech founder bundling personal IP, recruiting, and company growth into a short-video channel.

Original post →

More from Companies & People

Companies & People channel →