Should B2B companies do DevRel? A 6-minute framework with hard numbers
FinanceYF5 · x · 2026-10-17
A practical breakdown of when B2B companies should invest in DevRel: if your product is complex enough that customers struggle after buying, you should—and scope it narrowly, starting with existing paying customers.
- Goal is retention: Salesforce's FY2024 and FY2026 annual reports use the same line for its free learning community—reduce churn, secure renewals.
- Security matters: GitGuardian counted 28.65 million newly leaked secrets on public GitHub in 2025; developer education reduces such incidents.
- Money is in usage: Palantir's top 20 customers grew average annual revenue +67%; Snowflake's net retention is 126%.
Bottom line: you don't need to pitch your boss first—usage growth will make the case for you.
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