Self-promotional 'best' listicles help competitors 70% of the time in AI Overviews
lilyraynyc · x · 2026-10-16
Casey Meraz's updated research on self-ranking 'best [category]' pages: when Google's AI Overviews cited a self-promotional listicle in September, the publishing brand was left out of the actual recommendation 83% of the time, and in 70% of cases the page helped competitors get recommended instead. Key takeaway: being cited and being recommended in AI search are not the same thing.
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