Name the 3 numbers that justify your AI spend — or you're reporting intention

YvesMulkers · x · 2026-10-16

Data consultant Yves Mulkers poses an enterprise AI-spend self-audit: write down the three numbers you use to justify AI spend, then ask who calculates each, what the formula is, and when someone who didn't produce it last verified it. If any of the three has no owner, you're reporting intention, not performance — a pointed challenge to hand-wavy enterprise AI ROI metrics.

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