FigJam's Mihika Kapoor joins human-behavior simulation startup Simile as Head of Product
yuwen_lu_ · x · 2026-10-15
Mihika Kapoor joins AI startup Simile as Head of Product
The Creative Conviction podcast interviews Mihika Kapoor, who incubated FigJam and Figma Slides from Figma internal hackathons, founded a national design conference as a student, and now heads product at Simile (@simileai).
Simile simulates human behavior so companies can hear from the people their decisions affect — in Kapoor's words, "being the voice of these humans in the rooms they are otherwise not in."
The conversation also covers pairing "show your work" with "simplify" as a core design principle, building the brand around the word "human," and choosing a pixel game town aesthetic for a company selling to Fortune 100 buyers.
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