Ethan Mollick: AI has put the creative industry's future entirely up for grabs

emollick · x · 2026-10-15

Ethan Mollick argues that much is now uncertain: will AI spark an explosion of new ideas as Tim Sweeney contends, or hollow out the creative industry further? Who wins, what happens to IP, and will the industry even survive in its current form? It is, he says, a moment of ferment.

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