Kyle Gawley breaks down how he got 22k users and $1M+ revenue, from pre-selling 7 users to a 90% DM reply rate
kylegawley · x · 2026-10-14
Serial entrepreneur Kyle Gawley published the playbook behind growing his software products from zero to 22,000 users generating $1M+ in revenue, packaged as a free 5-day email course. Highlights:
- Pre-selling to 7 users before writing a line of code
- A DM opener that gets a 90% response rate
- Landing Jason Calacanis as a customer
- A magazine article that brought 100 users overnight
With 15 years building both VC-funded and bootstrapped companies, his tactics are directly actionable for indie hackers cold-starting a paid product.
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