State of AI's Nathan Benaich: AI needs its own Geek Squad for adoption
nathanbenaich · x · 2026-10-13
Nathan Benaich, co-author of the State of AI report, argues on the mtslive podcast that while AI tools keep improving, most people still need someone to show them what AI can actually do for their specific job. He sees "helping people use these tools" as a business opportunity in its own right — an AI equivalent of Geek Squad.
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