Personal AI agents now book, buy and negotiate — businesses must ask 'Who sent you?'

MichaelFNunez · x · 2026-10-13

Tech reporter Michael Nunez says these are the fastest-moving weeks he's seen covering AI: personal agents now book, buy and negotiate on people's behalf, and every interaction eventually reaches a business.

Quoting Puneet Mehta's article: for a century customer interactions started with "How can I help you?" — now they must start with "Who sent you?" Personal agents give every customer a tireless negotiator while most companies still play by rules written for people. He cites Resy shutting down a New York VC's account last month and lays out how businesses should write new rules for agent interactions.

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