How to sell $15k business reinventions for $3-5k with software margins, incl. a full roofing funnel
boringmarketer · x · 2026-10-13
boringmarketer lays out a playbook for building an AI services business targeting Main Street "boring businesses":
- Don't sell generic AI automation, SEO/AEO, or ad services
- Don't chase crowded niches like HVAC and plumbing
- Instead, sell the "reinvention" of something clients already pay $15,000–$20,000 for, priced at $3,000–$5,000 with software-level margins
- The post includes a full worked example: a complete funnel for a roofing company
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