Adding a QR code to desktop site tripled daily app downloads, founder says

iannuttall · x · 2026-10-12

Growth operator Ian Nuttall shares a simple conversion trick for consumer apps growing via SEO: add a QR code to your desktop site to push mobile downloads. Per his App Store dashboard, first-time downloads jumped from 5/day to 15-20/day, with 7-day trials rising similarly; the screenshot shows 20 downloads on Oct 7 after weeks of a much flatter curve.

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