Coca-Cola's tacit knowledge can't easily be moved into an AI, argues binarybits

binarybits · x · 2026-10-12

In a debate on whether AIs could take over companies, binarybits argues Coca-Cola has no central database of tacit knowledge—it lives in individual employees, some transferable to AI only via labor-intensive processes, some not at all. Even superhuman beverage logistics wouldn't let Coca-Cola's AI take over the world, and the company won't share it with Pepsi. He adds that a million AIs reasoning abstractly about rockets would pick up far less tacit knowledge than working at SpaceX.

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