AI commoditizes building: founders must knock on doors like it's the 1980s

FinanceYF5 · x · 2026-10-12

A thread relayed by FinanceYF5 from Imran Khan (@ImranKhan) argues AI is rewriting startup rules: as coding, product-building and ad-buying get commoditized, founders are pushed toward deep tech, physical AI, and work AI can't automate. Distribution is shifting from growth hacking back to face-to-face selling — the next great founders will creatively land their first 100 customers door-to-door while building hard-to-replicate tech. The analogy: the 1980s–90s computing era, when founders touched chips and sold via catalogs and personal networks. AI automates software but may make startups physical and trust-driven again.

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