Indie dev advice: don't fall in love with your apps, fix the funnel not localization
jdluk87 · x · 2026-10-12
An indie developer shares a mindset tip: don't fall in love with your apps. If a product goes nowhere no matter what you do, stop doing the same thing expecting different results and move on — especially now that building is the easy part in the AI era.
He also calls out a common trap: adding localization to a dead app hoping to fix numbers. That's optimization, not growth — focus on top of funnel instead of polishing a product nobody uses.
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