B2B SEO is becoming 90% branded traffic as AI answers kill clicks
gaganghotra_ · x · 2026-10-12
Gaetano argues B2B SEO is inevitably becoming 90% branded traffic for most companies, heading toward 95%+. Reasons include AI answer summaries, more SERP exposure to ads/video/forums, users not clicking citations, the collapse of listicles via zero-click answers, saturated informational queries dominated by mega brands like IBM and Salesforce, and buyers no longer reading corporate blogs.
More from Venture
- "Agents will pick the best product" is nonsense: it's all marketing, argue founders — joonasvirtanen · 2026-10-12
- Inference for equity: why invest startup checks instead of compute credits? — markjeffrey · 2026-10-12
- Six agents run your entire SEO: the dataforseo + Search Console workflow — lilyraynyc · 2026-10-12
- Investor thesis: short firms whose margins depend on verifiable work, long those owning outcomes — signulll · 2026-10-12
- Slopcannon hits $500k ARR just 40 days after launch — ctjlewis · 2026-10-12
- Financial engineering is a core moat for today's hottest startup archetypes — sarahdrinkwater · 2026-10-12