Brands using AI-generated models: Guess's Vogue ads spark debate
Yacineldl · reddit · 2026-10-11
A university lecturer researching ethics and consumer behavior asks Reddit whether AI-generated models in fashion ads change how people view images, clothes, and brands.
- Guess has already run ads with AI-generated models in Vogue, drawing significant criticism
- Concerns raised include ethics, aesthetics, and whether AI images accurately represent how clothes look in real life
- Brand-side motivations include lower costs, new creative possibilities, and more practical image production
Related event: Guess's AI-model ads in Vogue spark consumer backlash debate(2 posts)→
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